Selected
Projects
The Department of Time
Role: Creative Direction, Brand Identity, Product Design
Welcome to The Department of Time.
Time is more than just the ticking of a clock—it’s the fabric of our existence, bending to emotion, focus, and intention. Some moments stretch into eternity, others vanish before we even realize they arrived. But what if we could hack time? What if we could shape it, design it, and truly own it?
Imagine an app where every dot represents time well spent—not just work and productivity, but the richness of life itself: a deep-focus session, a mindful breath, a moment of awe worth pausing for.
No rigid schedules. No endless to-do lists. Just a clear, intuitive way to see whether you’re truly living your time, instead of letting it slip away.
But what if we could go further? What if time wasn’t just personal, but shared? We all know people who seem to have mastered time—whether it’s how they focus, move, or recharge. What if their time formulas could be borrowed, adapted, and integrated into our own lives?
The universe gave us only so many moments. Let’s make them count.
Sentinotes — Breaking the stigma around mental health conversations.
Role: Creative Direction, Brand Identity, Product Design
A suite of digital products designed to revolutionize emotional expression, foster awareness of the mental well-being of those around you, and provide the tools to deepen self-understanding. Available now on the Apple and Google Play stores, this self-initiated project was born from my own mental health journey during my corporate years—transforming personal struggle into a platform for meaningful change.
Marina Bulgari is celebrated as one of the most visionary women in modern jewelry. Today, under the creative direction of Guy Bedarida, the brand continues to push boundaries with contemporary collections that honor Marina’s groundbreaking aesthetic. When Guy took the helm, the Marina B team turned to Stanley to bring this legendary house into the digital age—leading to the creation of its first-ever online showroom, seamlessly blending heritage with innovation.
Visit the website (the site since then has been updated)
Marina Bulgari — Bringing an iconic luxury brand online.
Role: Creative Direction, Web Design
Platforme 6610 Health Club
Role: Creative Direction, Strategy, Web Design, Branding.
A leading Montreal health club faced the bold challenge of breaking away from a well-established chain to forge its own identity—without losing its loyal community. Formerly known as Cardio Energie, it evolved into Platforme6610, a brand built for the future of fitness. We spearheaded a complete transformation—strategic repositioning, visual identity, environmental design, marketing communications, and a cutting-edge website. The result? A powerhouse brand that not only retained its members but set a new standard in the industry—earning three prestigious design awards in the process.
Microsoft — Interactive Ads
Role: Creative Direction, Design
True[X], a subdivision of Fox Media, brought me in to design of interactive ads for Microsoft’s Surface Pro 2 launch. Collaborating closely with the creative team, we developed a dynamic campaign deployed across Microsoft’s official websites and social media channels, ensuring maximum reach and engagement.
Our concept showcased the Surface Pro 2’s stunning screen resolution and precision pen, emphasizing its ability to bring creative ideas to life instantly. The result? A compelling visual narrative that positioned the tablet as an essential tool for creators and professionals alike.
PGA Partners — Big Game Golf
Role: Creative Direction, Brand Identity, Product Design
Golf—reimagined for pure fun. The founders set out to create a game that’s inclusive, accessible, and electrifying—and we brought that vision to life with a bold rebrand and product redesign.
Now, the app lets you play remotely, wager big, talk smack, analyze games, and dive into over a million gameplay combinations.
Create a match, invite friends from anywhere, and turn every round into an unforgettable experience. Game on.
Adobe — CoCreate Initiative
Role: Creative Direction, Branding, Packaging, Web Design
Adobe’s partnership program connected seasoned creatives with rising brands to fuel their growth. Our collaboration with ROJOrganic was nothing short of legendary. We transformed a brilliant health concept into a high-end luxury experience—elevating the brand, refining the offering, and driving sales up by 400%.
Norris McLaughlin Law Firm
Role: Creative Direction, Strategy, Web Design
Norris McLaughlin, a powerhouse mid-size law firm with 100+ legal professionals, needed a digital transformation—one that merged three separate websites into a single, seamless experience. Despite the challenges of the COVID era, we reimagined their entire online presence, redesigning and rebuilding a massive WordPress-backed platform with 30,000+ blogs and unique pages—delivering a site as formidable as the firm itself. Project has won 3X CSS Design Awards.
Home + Space Architectural Management Tool
Role: Strategy, Web Design, Application Design, Development
Home and Space, a rising force in California’s architecture scene, needed a digital ecosystem as innovative as their designs. In collaboration with Six Cinquième, I helped craft a sleek consumer-facing website alongside a powerful client-facing project management tool. This web-based platform streamlines collaboration—allowing teams to communicate, track progress, review blueprints, curate mood boards, and place vendor orders—bringing efficiency and vision together in one seamless experience.
Edmunds.com redesign
Role: Strategy, Web Design, UX Redesign, Quote Portal Redesign
In partnership with PMX Agency, I led the redesign of the user experience for this go-to resource in car shopping and the automotive industry. My focus? Transforming the quote page into a seamless, high-converting experience that delivers the best local deals instantly. At the same time, I optimized the design to drive greater engagement with sponsored ads—maximizing both user satisfaction and revenue potential.
Metechi SaaS
Role: Strategy, SaaS Design, UX/UI, Rapid Prototype, Testing
Metechi is revolutionizing CRE loan syndication with its bank-centered marketplace, giving lenders instant access to commercial real estate loans originated by U.S. banks. This cutting-edge platform enables seamless participation in senior loans, unlocks exclusive junior debt opportunities, and streamlines the entire process—from pre-origination to post-closing—through advanced data analytics and performance monitoring.
I played a key role in designing this powerhouse SaaS platform, which now facilitates over $2 billion in transactions.
MyVictory SaaS
Role: Strategy, SaaS Design, UX/UI, Rapid Prototype, Testing, Branding, WebDesign
MyVictory is a dynamic at-home exercise and community platform tailored for cancer survivors and their loved ones, offering access to both streamed and on-demand classes designed to inspire and empower.
I led the design of this groundbreaking brand, along with its marketing communications and web-based SaaS MVP. The platform features live-streamed workouts, an extensive library of on-demand exercises, social engagement tools, an integrated payment system, and more—providing an all-in-one solution for wellness and connection.
